Gotcha's PPC Management Services
Increase Your Inbound Leads
Our approach minimizes wasted ad spend, and maximizes your reach and bidding to drive lead volume, maximize conversion rates, reaching – and exceeding – your goals. We make the often confusing realm of online advertising and Adwords management clear and simple...and effective. If you're looking to tap the latest innovations and search engine marketing techniques to drive your ROI, we can help...let's talk.
Facebook Ads Lead Generation
With 1 billion users, including 934 million daily active users – 153 million of which are in the U.S. and Canada – Facebook is the premier social media network, and you need to be tapping into that gigantic pool of leads. Let Gotcha make Facebook Advertising a top-producing vehicle for you! Our targeted focus includes: mobile-specific strategies, precise targeting and personalization, attracting new customers, and we'll leverage and grow your core audience. Get in touch and we'll maximize this innovative advertising tool for your business!
SEO Organic Lead Gen
Audits, Consulting & Services
SEO is not a business requirement, in order to succeed. It takes more than just developing great content. Search Engine Optimization has continually gotten more complicated, and Technical SEO and its ever-changing best practices, strategies and markup, can enhance or sabotage your overall WEO efforts. Search engines have gotten more aggressive with penalties, and marketers are overloaded trying to keep up to date with constantly changing SEO strategies...and that's the tip of the iceberg. You need Gotcha's SEO experts to take the helm of your strategic SEO.
Acquiring New Leads Through Email Marketing
Email is one of the most powerful marketing tools available for finding and nurturing leads from prospects intovaluable clients and customers,
Gotcha knows all the strategies of lead generation, list growth, and customer acquisition, and we’re ready toimlpement them for your business. Your emails will stand out from your competitors’ with simple but effective tactics that will boost your open rates and produce huge ROI.
IP Address Tracking Solutions for Your Business
IP address tracking is a handy tool to have on your website. Once you have a user’s IP, you can begin the process of tying the visit to more personal information about the user, for the purpose of behavior patterns and preferences. Knowing how individual users behave on your website can influence your advertising campaigns from top to bottom in a way that ultimately benefits your bottom line. It is a fine line between privacy and data collection, but Gotcha can give you intelligence information you can apply to your sales campaigns – let us show you how IP tracking can benefit your business today!
Conversion Rate Optimization
for Better Lead Generation
Conversion rate optimization is the practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. CRO is all about making your marketing more successful. Gotcha takes a systematic approach looking at the big picture of your business, doing research, arranging systems for testing, etc. There's no simple answer, since every website (just like every business) is unique, and needs its own set of rules for evaluation. We'll explore your business cycles and work to evaluate and then implement solutions to drive better conversions.
Gotcha’s Guerrilla Street Marketing Tactics Work,
Plain and Simple.
Guerrilla marketing campaigns are surprising and unconventional, targeting consumers in unexpected places. Gotcha’s Guerrilla Marketing objective is to create a unique and engaging concept to get noticed and generate buzz, wherever people congregate. Our Guerrilla Media Street Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, or any unconventional marketing intended to get maximum results from minimal resources. Among other tactics, Gotcha’s Sign Spinners, Segway Chariots, Scooters and Walking Billboards are all cheaper and effective alternatives to conventional advertising. We’d love to concept guerrilla tactics for your next strategy!
And Don’t Forget About Expert Cold Calling;
Tried and True for Targeted Lead Generation
One thing your sales people probably consistently hate to do (and when they do it, they likely do it poorly) is cold calling. Gotcha knows how to effectively tap into the lead-generating power of effective cold calling for creating, nurturing and prospecting relationships with the key decision-makers you want to tap into. Gotcha developes prospecing programs that work in concert with your current sales initiatives – and we become part of your team. Put the power of effective cold calling to work for developing those key relationships that requre nurture and yield lead-gen gold!
Direct Mail is a Fantastic Way to Break Through Other Marketing and Advertising Noise by Meeting Your Customer in Their Homes!
You know from your mailbox that direct mail marketing has definitely not gone the way of the dinosaur. At GotchaWorks, we believe direct mail marketing is still a very powerful, highly-targeted tool, especially now with digital personalization: variable data printing (digital printing) and personalized landing pages (PURLs). There just isn’t a better way to directly reach a mass audience on a one-on-one level, even with the advent of social media – it's more memorable and has a better response rate. With direct mail, you can be as targeted as you want to be and can reach a wide range of individuals and businesses who have an interest in what you’re selling. And when it comes to cost per lead and conversion, direct mail outranks virtually every form of advertising and marketing out there.
Consumers Still Look at Traditional Advertising with Trusting Eyes!
The “traditional marketing versus digital marketing” debate is never-ending. Both have their advantages and disadvantages. Conventional strategies, like traditional broadcast and print, allow promotion through tried-and-true methods offline with a proven success rate. Print media such as newspapers, billboards, direct mail, brochures, and posters are all forms of traditional advertising that have unique benefits over digital marketing, and a recent study found that U.S. consumers prefer print advertising mediums equally as much as advertisements on social media. Consumers have also reported that traditional mediums are more trustworthy than online advertisements. Television/broadcast and print media rank highest in the consumers’ minds, verifying that traditional marketing is alive, well – and effective. The real key to a successful marketing campaign is the right blend of both digital and traditional tactics to balance consumer trust and online exposure. At GotchaWorks, we've had a foot in both worlds for a long, long time and we know how to arrive at that perfect balance for your specific needs.
It’s Time to Grow Your Presence, Your Leads,
It can be confusing to navigate through all the options and possibilities for marketing your business and creating the leads you need, and converting them into customers…and lifelong lovers of your brand. And if you feel that you don’t have a brand (yet), we can create that from the ground up for you as well, and show you how to talk your talk and walk your walk, in living your brand at every level. Gotcha’s senior partners were marketing experts before social media – and the internet – existed. We know the ropes and utilize current tech tools and tactics to enhance the expertise we’ve gained. Tap into our know-how.
Promoting Your Business through Social Media
Management
Your customers are on social media. Regardless of your industry, your customers are all using social media on a daily basis. It's very important that they're kept engaged and connected to your brand so that you’re always top of mind and their first option.
We help businesses of all sizes with social media. GotchaWorks creates and manages top-performing social media campaigns for businesses. We utilize social media networks such as Facebook, Twitter, Google Plus and LinkedIn, among others. Our social media marketing strategies help our clients grow, meet and exceed their goals.