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If you have a product or service, you undoubtedly know Google holds most all the cards. The ease of using a search engine, and the comprehensive set of results that Google provides means that you’ll be typically using them in a variety of ways to support your profit goals. Especially in advertising your product or…

I’ll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google.  You can check using…

Digital marketing is something every company needs to give due consideration to. And if you’re not an online business, you’re not excused – even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are! Mobile Is NOW! Have you ever had a salesperson try to sell you something…

For as long as short message service (SMS) has been available, marketers have used it to hunt for prospective customers. It makes complete sense. After all, 98% of all sent text messages are opened, and 83% are opened within three minutes…

For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that…

Be more productive by taking rests Your workweek is flying by and you don’t seem to be doing as much as you should. Is it because you have too much work to do or is it because you’re not as productive as you can be? The answer is probably…

3 Super-Cheap Marketing TacticsThere’s no longer any excuse for letting your marketing slide. As an entrepreneur running a bootstrapped company, marketing is not likely at the top of your to-do list. Bootstrapped companies are by definition lean, so founders don’t usually spend much on formal marketing. After all, great products sell themselves, so why bother?Unfortunately, if…

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.As marketers, however, we experience the consumption of different content on different devices in terms of what it means for reaching customers on these screens. In particular, we are realizing more…

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.As marketers, however, we experience the consumption of different content on different devices in terms of what it means for reaching customers on these screens. In particular, we are realizing more…