24 Stats You Need to Know about Digital Marketing

Digital marketing is something every company needs to give due consideration to. And if you’re not an online business, you’re not excused – even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are! Mobile Is NOW! Have you ever had a salesperson try to sell you something…

3 Super-Cheap Marketing Tactics

3 Super-Cheap Marketing TacticsThere’s no longer any excuse for letting your marketing slide. As an entrepreneur running a bootstrapped company, marketing is not likely at the top of your to-do list. Bootstrapped companies are by definition lean, so founders don’t usually spend much on formal marketing. After all, great products sell themselves, so why bother?Unfortunately, if…

Mobile Advertising Goes Interactive

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.As marketers, however, we experience the consumption of different content on different devices in terms of what it means for reaching customers on these screens. In particular, we are realizing more…

5-new-apps-for-your-mobile-device

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.As marketers, however, we experience the consumption of different content on different devices in terms of what it means for reaching customers on these screens. In particular, we are realizing more…