If you have a product or service, you undoubtedly know Google holds most all the cards. The ease of using a search engine, and the comprehensive set of results that Google provides means that you’ll be typically using them in a variety of ways to support your profit goals. Especially in advertising your product or…
I’ll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using…
Digital marketing is something every company needs to give due consideration to. And if you’re not an online business, you’re not excused – even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are! Mobile Is NOW! Have you ever had a salesperson try to sell you something…